You have a digital signage prospect ready to make a decision to set up a network within their organization but they still have reservations. You decide to offer your potential client a 60 day trial run to show them the effectiveness of this new advertising medium. Your client likes that idea and you start to plan the installations. You map out your cables and routers and present your plan to the company IT department. Uh oh........... "you mean you want to tap into our network?" As a former network administrator I can assure you most IT people cringe at the thought of someone connecting to their network. And what about using the networks bandwidth for updates?
If you offer your potential new client a cellular based digital signage solution that never touches the existing network your installation will be very simple. Just select your sign locations and plug into the power outlet, upload your content and you are in business. Ease of setup and installation is definitely a major selling point. An in-store digital signage network of 10 monitors can be setup within a matter of hours rather than days with a mimimal amount of disruption.
Cellular based digital signage networks make digital out of home advertising easy for business small or large.
Monday, August 11, 2008
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