Tuesday, August 12, 2008

Upgrade Your Digital Signage Network and go Cellular

How much time is spent maintaining your current hard wired digital signage network? Have you figured the cost in man hours and network equipment? Maybe the time has come to retrofit your network and take out the routers and cables. By implementing a cellular based wireless digital signage solution you can upgrade your network to one that is totally free of traditional network infrastructure.

A cellular based digital signage system retrofit can reduce not only overall expenses in maintaining a network but provide for quick changes to the physical location of a digital sign. Take for example a signage network set up in a department store; after a few months the store management realizes the screen display may be more effective if it was 8 feet further down the wall or possible free standing in a merchandise area. With a cellular based wireless digital signage system, the moving of monitors to different areas of the store is as simple as unplugging the system and moving it and plugging back into a power outlet. There are no cables to reroute and very very little disruption to the day to day operations of that store. In fact in some cases it only takes a few minutes to move a digital display that is attached to a stand rather than wall mounted. That leads to another advantage of retrofitting to a wireless system, the ability to move monitors around a store as needs require.

Cellular based digital signage systems are extremely versatile and can be deployed and then moved at will without major reroutes of cables and routers.

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